New Delhi: Digital parenting platform BabyChakra, part of direct-to-consumer (D2C) beauty company The Good Glamm Group, has announced the launch of 14 new baby care products.

The platform aims to generate Rs 100 crore in revenue in the first year. New products include baby shampoo, bamboo water wipes, hair oil, massage oil, organic coconut oil and diaper rash cream , the company said.

“At BabyChakra, we believe that Indian mums and babies deserve only the best. We are proud to be India’s leading baby care brand, truly toxin-free, free of phenoxyethanol and artificial fragrances. “said Naiyya Saggi, co-founder of The Good Glamm Group and founder and CEO BabyChakra.

Good Glamm Group acquired BabyChakra in August 2021, with an investment plan of around Rs. 100 crore in the mom and baby content industry over the next three years.

Earlier this year, BabyChakra acquired regional parenting platform Tinystep for an undisclosed amount.

The baby care products market in India is expected to grow by $10 billion between 2021 and 2025, at a compound annual growth rate (CAGR) of over 14%, the company said.

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