New research from Behr Paint shows three-quarters of homeowners believe the color white promotes relaxation and creates a sense of calm
SANTA ANA, Calif., September 14, 2022 /PRNewswire/ — Today, Behr paint companyannounces its color of the year 2023, blank canvas (DC-003), a hopeful and inviting warm white that offers limitless design and decorating possibilities. Designed to inspire feelings of tranquility and renewal, Blank Canvas is the answer to an increased consumer desire to be present, find peace of mind and embrace the future. This rich, transformative color makes a lasting design statement, while offering unique versatility that purifies the air and serves as a timeless base for a range of decorating styles in any space.
âAs we look to 2023, we understand that comfort will always be a driving force behind design decisions and style statements,â says Erika Woelfel, vice president of color and creative services at Behr Paint Company. “Blank Canvas effortlessly delivers a clean, inviting blank slate that allows individuality and creativity to flow freely. This blank blends easily with a wide range of hues, including neutrals, earth tones, and shades. pastels for a charming and cozy appeal. Blank Canvas also pairs beautifully with black for dramatic impact, and with bright accents like green or cobalt blue to instantly lift your mood.”
New research from Behr Paint shows that nearly all US homeowners want their home to be a space where they can completely relax (92%) and think it’s important that their home feels like an escape from everyday stress (90%). Blank Canvas’ selection as Color of the Year 2023 directly answers the call, as the research data reveals:
- A large majority of owners agree that the color white makes them feel positive (77%) and even reduces their stress levels (71%).
- Three-quarters of owners also agree that the color white promotes relaxation (75%), creates feelings of calm (74%) and renewal (74%) and makes them feel focused (75%).
- 63% of owners agree that the color white is a mood booster.
“White paint colors are our best sellers at BEHR. With so many options to choose from, we wanted to highlight the one we think is the most versatile and truly the perfect shade of white for any project,” said declared Jodi Allen, Global Director of Marketing at Behr Paint Company. “In addition to inspiring renewal, positivity and a sense of calm, Blank Canvas always makes a fashion-forward statement, whether you’re a homeowner working on a DIY living space or a professional painter looking for your blank favorite to use on countless projects for years to come.”
Blank Canvas can be used by DIYers, designers and professionals to tackle any project, from a bedroom refresh to a full kitchen remodel. Its transformative power can be showcased on its own to create monochromatic looks or can be paired with pops of color to personalize your space. As a go-to hue designers can rely on, warm white creates a serene setting for healthcare and hospitality environments, while being versatile enough to be used in shared spaces. Blank Canvas’ strength in evoking calming and relaxing feelings can also be leveraged by designers looking to create neurodiversity-friendly residential and commercial spaces, as well as workplaces.
From America’s Most Trusted Paint Brand, the color of the year 2023 comes in the all-new BEHR Designer Collection palette of 30 best-selling neutrals. Created to help DIYers, designers and professionals choose color with confidence, the timeless and stylish collection streamlines the paint selection process, turning ordinary home improvement projects into designer-grade makeovers.
To celebrate the color of the year 2023, Behr Paint is hosting a giveaway with a grand prize of $10,000 and a consultation with a designer to create a soothing in-home self-care space. Consumers can enter the Blank Canvas contest by visiting https://www.behrblankcanvas.com to create a soothing design. Five first prize winners will each receive a $500 Home Depot gift card and a replica of their artwork. Terms and conditions of application. For official rules visit: https://www.behrblankcanvas.com.
BEHRÂ® Designer Collection and Blank Canvas are available now, in the best BEHR DYNASTYÂ®, BEHRÂ® MARQUEEÂ®, BEHR ULTRAÂ® and BEHR PREMIUM PLUSÂ® paint formulas, exclusively at The Home DepotÂ® stores nationwide. To learn more about Blank Canvas and find inspiration for a project using the Designer Collection palette, visit behr.com/2023coty.
About Behr Paint Company
Founded in 1947, Behr Paint Company is a leading manufacturer of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and construction professionals. United States, Canada and Mexico. The Santa Ana, California.The New York-based company and maker of the BEHRÂ®, KILZÂ®, WHIZZÂ® and E&JÂ® brands is dedicated to meeting the project needs of DIYers, professionals, architects and designers with an unwavering commitment to quality, innovation and value. For more information, visit Behr.com. Professional contractors can visit BEHRPRO.com to learn more about BEHR products and BEHR PROÂ® services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).
*No purchase necessary. Purchase will not increase odds of winning. The competition is open to the United States and Canada residents aged 18 or over only and ends at 11:59 PM PST on October 26, 2022. Void where prohibited. See the official rules for more details: https://www.behrblankcanvas.com.
 Methodology: In partnership with a trusted third-party vendor, Behr Paint conducted a 10-minute online survey of n=1,019 US homeowners, balanced for age, gender, race/ethnicity, HHI, level of education, marital status, region, etc. The survey was carried out between August 22 – August 28, 2022. The margin of error for the total sample at the 95% confidence level is +/- 3 percentage points.
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SOURCE Behr Paint Company