The new addition to the BodyMark range of skin-safe body art markers features popular pastel colors trending across the beauty and design industries this year

SHELTON, Conn., October 11, 2022 /PRNewswire/ — BIC, the world leader in stationery, lighters and razors, is expanding its extensive BodyMark line of cosmetic-grade, skin-safe markers* with the launch of the BodyMark Pastel Pop series.

From fashion week runways to popular color trend reports, pastel hues have made a comeback in 2022. Softer versions of classic colors have refreshed the beauty, fashion, beauty and beauty industries. interior decoration and graphic design, encouraging both spontaneity and simplicity among consumers. Pastels allow individuals to take their personal styles in unique directions and now the BodyMark Pastel Pop Series offers a new opportunity to showcase self-expression through unique body art in fun pastel colors.

Whether you’re attending events, parties and festivals or getting ready for daily outings, the BodyMark Pastel Pop Series is the perfect high-quality beauty accessory to showcase individuality and elevate every look with a colorful pastel skin art, anytime and anywhere. The fun and trendy body stencils and markers were designed for use on a variety of skin tones, allowing all users to add a special pop of color to their personal style.

“BIC listened to consumer feedbackI and is excited to offer new BodyMark color options that users have requested so they can continue to express themselves in new, creative and unique ways,” said Anna Ritchie, Global Commercial Director, BodyMark. “With the cheerful and pastel palettes all the rage in the beauty industry this year, the launch of the new Pastel Pop series is a natural extension of our popular BodyMark range, allowing users to create individual looks that show their identity. authentic.”

The BodyMark Pastel Pop Series 5-Pack is now available on Amazon for $29.99 for convenient online shopping, whether for yourself or as a gift for a friend. The 5-pack includes 4 pastel temporary tattoo markers – pink, green, orange, yellow – plus a white marker and 10 fun stencils, making it easy to create guided designs or your own freehand body art. Additional configurations, including a 2-pack and a 4-pack, will also be available soon at select retailers.

The BodyMark Pastel Pop series joins the full line of BodyMark offerings, which includes special-edition BodyMark NFL and Pride packs as well as multiple color and theme variations. BodyMark packs are sold at Amazon, Target, and Walmart.

To learn more about BodyMark, please visit https://us.bic.com/en_us.

*Compliant with cosmetic regulations. Follow all warnings and instructions. Not tested on sensitive skin. Follow all product warnings and instructions before applying and removing ink from skin.

ABOUT BODYMARK
BodyMark® is BIC’s innovative beauty brand dedicated to celebrating creativity and self-expression. Since its launch in April 2019, BodyMark’s range of cosmetic-grade body art markers and stencils have allowed individuals to explore every spark of inspiration and create unique, colorful designs on their skin for any occasion. BodyMark Packs are available in a variety of color collections and themed variations, including special edition NFL Series and BodyMark Pride Packs. For more information, visit the BodyMark website or connect with BodyMark on Instagram.

I According to the Ipsos 2020 study of the brand.

SOURCEBIC

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