Political IQ selects the digital agency as a strategic partner for its innovation and experience in the brand and gaming space.
NEW YORK, June 6, 2022 /PRNewswire/ — CANVAS United today announced its partnership in an innovative project for Political IQ, Inc., the nonpartisan news aggregator, publisher, and now gaming platform that is disrupting the way Americans consume news and political events. The award-winning, full-service digital agency develops a unique and engaging approach to educating people about politics in the United States.
CANVAS United, which developed the digital and brand strategy alongside Political IQ, is building a scalable platform that can be white-labeled as a customizable B2B platform that drives B2C traffic, engagement and loyalty for news publishers, special interest groups and non-profit organizations.
“We are excited to develop a one-of-a-kind content and gaming experience that engages people in nonpartisan politics, especially at a time when the United States feels more polarized than ever,” said Marc Lainas, President of CANVAS United. “We work closely with the skilled team at Political IQ to create a fun and hands-on platform for users to look at politics on a more macro level, expanding their knowledge beyond their personal worldviews.”
“We are collaborating with CANVAS United to create a first non-partisan mobile destination on http://www.politicaliq.com and digital properties from our partners that challenge Americans to test their political IQ while increasing their awareness of political news and events,” said Beth Chunn, Founder and Editor-in-Chief of Political IQ. “The digital agency has an impressive track record in creating complex online games and is the right team to bring our vision to life.”
The platform is expected to launch in fall 2022 to coincide with the midterm elections.
About CANVAS United
As a team of innovative digital artisans, CANVAS United thinks beyond technology to celebrate and create meaningful experiences that ignite a sense of wonder and discovery in people. It requires having unique cultural sensitivities and unparalleled digital creative and technical skills to be able to successfully connect brands to the modern consumer. The agency believes that when you create user experiences that serve people, you don’t chase the cultural landscape, you shape it. Enhancing and delighting people – one digital experience at a time. The award-winning, full-service digital agency has offices in New York City and Huntington Beach, California. For more information, visit canvasunited.com.
About Political IQ
Originally launched over 12 years ago, PoliticalIQ.com attracted over 2 million concurrent visitors during the 2008 Democratic Convention, prompting the launch of NDN as a video platform that streamed video information on over 14,000 websites. In 2021, Political IQ was redesigned with the goal of creating a platform that offered non-partisan education through gamification. The Political IQ team has extensive experience in politics, public opinion research and digital media. For more information, visit www.politicaliq.com.
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SOURCE CANVAS United