- Amber Venz Box is a fashion influencer and the founder of the designer-shopping platform LTK.
- The founders of the company have generated more than $ 3 billion in retail sales in the past 12 months.
- Here are Venz Box’s tips for influencers looking to make money from social commerce.
When it comes to social commerce, there’s no denying that fashion blogger Amber Venz Box is an expert. As an influencer, she has been generating sales – and earning a commission – for over a decade. And as a founder, she helped shape the industry.
His company, LTK, enables creators to monetize social commerce through affiliate marketing, personalized web page or app “showcases”, and sponsored partnerships with brands.
The company, worth $ 2 billion thanks to a recent $ 300 million investment from SoftBank, works with more than 5,000 brands and 150,000 influencers, and has generated more than $ 3 billion in retail sales over the years. Last 12 months. At least 130 of LTK’s influencers have made over $ 1 million using the platform.
These numbers could increase as the social commerce market grows. Social commerce sales in the United States reached $ 36.62 billion this year, according to EMarketer, and are expected to grow by $ 45.72 billion next year. By 2025, sales will more than double to $ 79.64 billion.
And platforms like YouTube, Instagram and TikTok are increasing social media purchases through integrated affiliate marketing programs and new live shopping features. This means more potential income for influencers.
Here are the top three Venz Box tips for creators looking to make money from social commerce:
1. Treat it like a business
“You are starting a business,” Venz Box told Insider. “Like you would start any business, whether you sell cupcakes or are a retail store, you start with a business plan.”
Creators need to be thoughtful and thorough, she said, and think about exactly what type of product they want to sell and what they want their page – or LTK store – to look like.
As with any serious business, a creator needs to have a timeline, including the time and money they’re willing to invest, before they start getting big returns.
2. Be the big sister
“Designer-guided shopping means you’re helping people,” she said. “You take them shopping.”
Part of being useful is being accessible – not aspiration. Rather than highly produced shoots and perfect content, many successful creators give their followers a glimpse into their day-to-day lives, which includes showing off what they wear or use in real life.
“Be the big sister, be the best friend,” Venz Box said. “It’s a different thing than being a hero.”
3. Focus on the analytics that matter
Creators get a lot of data from platforms, but it often shows more how platforms make money, not how creators make money.
“These are the metrics they look at to make sure they’re able to monetize your content, but they might not be the most important thing to you,” she said.
Instead, creators should focus on what is important to their own business, like which platforms generate the most sales, which products people actually click, and which retailers are their top performing partners. , and not necessarily the number of subscribers.
“Fake subscribers don’t buy things,” she said.