The Folklore Group, an e-commerce company that connects the world to African and Diaspora clothing designers and brands, has launched The Folklore Connect, a B2B wholesale platform.
As Founder and CEO Amira Rasool told Retail Brew on Thursday, April 7, the company was founded in 2018 to shine a spotlight on emerging designers and brands from Africa. As she built the platform, Rasool said she heard from retailers who wanted to work with these brands, but “didn’t know how to get in touch.”
Folklore Connect, funded in part by the company’s recent $1.7 million pre-seed round, was a “way to really build a fanfare around these brands and familiarize them with this market,” Rasool said. .
She added that she was looking for other companies based in Africa or having at least one black founder. Additionally, Rasool said the venture will consider factors such as whether the business has been in operation for at least two years, has “ambitions to expand globally” and “have an impact in his community”.
She said the ultimate goal is to create a single platform where brands can oversee all of their wholesale operations on their own.
“While the DTC platform…was strictly about getting these products into the hands of the end consumer…we will now connect brands with retailers to better facilitate wholesale transactions that will give the end consumer even more options for where buy these products,” Rasool said.
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Last year, PYMNTS spoke with Moulaye Tabouré, founder of Afrikrea, an online marketplace for buying and selling African-inspired clothing, accessories and crafts.
“When you make life easier for sellers, they end up selling even more,” he said, describing the goal of his platform, which has 50,000 sellers in 170 countries around the world, making more than 15 million dollars of transactions.