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‘The Field’, Australia’s new disability-inclusive jobs platform, built by and for people with disabilities, has been launched. A creative technology agency, whiteGREY led the launch of Field’s creative, strategy and content creation across TV, digital and social platforms.

The launch campaign begins with social assets, TVCs, outdoor and other digital assets hitting the market in early 2023. This campaign is the first to go to market since whiteGREY was named the official creative agency of Field plus early this year, following a hotly contested pitch. TVCs will be launched soon.

Magdalina Triantafyllidis, Managing Director of whiteGREY Melbourne, said her team was honored to work and learn from a company that aims to change the lives of people with disabilities seeking employment; plus have the opportunity to work alongside Australian of the Year, Dylan Alcott AM, (who co-founded the company), a person with values, integrity and the pursuit of a fairer society in his heart: “Sometimes in your career an agency goes to work for an organization with a purpose, such is the work we do for the field. The collaborative nature of our client relationship is phenomenal and I can proudly say that whiteGREY has evolved as an organization and has become more aware of the challenges people with disabilities face when seeking employment.

“Diversity and inclusion has always been part of our agency’s DNA, but our commitment to being inclusive feels even more genuine now that we’re working with Dylan and his team. We’re proud to say that whiteGREY will be a customer of the “First on Field” foundation for the field and we are looking forward to welcoming our first team member found through the platform.

According to Joe Hill, executive creative director in Melbourne, whiteGREY: “The creative process was unique. It has been strongly consultative, with inclusivity at its core. The Field has a nice philosophy of calling and not calling people. People with lived experiences were key decision makers and valuable consultants throughout the process and our creative ideas were largely generated directly from the experiences shared with us.

“We look forward to seeing the work hit the market over the next few months.”

According to Martin Alcott, co-founder of The Field, “The passion, energy, diversity and respect for whiteGREY was evident during the pitch process and that’s exactly what drew us to the team. We look forward to seeing the campaign hit the market and achieving our goal of ensuring the pitch has a positive impact on the Australian jobs market.

“Thank you to Field’s associates and consultants who shared their time, experiences and kindly nudged us, with a special mention to Scott Harris who heavily inspired one of the scripts directly through his lived experience.”

The field: including partners and consultants
Ben Pettingill – Senior Consultant
Penelope Bunn – Inclusion Coach
Andrew Negrelli – Partner
Mike Rolls – Partner
Bianca Bassett – Senior Consultant
Joel Emmett – Junior Graphic Designer

Scott Harris – Partner
Rhys Baxter – Customer Service
Lisa Chaffey – Chief of Staff
Kate Naess – Senior Consultant
Rory Douglas – Partner
Ollie Hunter – Partner
Bryce Pac – Partner
Travis Zimmer – Partner
Zander Blanden – Partner
Co-founder and Marketing Director: Martin Alcott
Marketing Manager: Courtney Mahon
Content Delivery Lead: Harriette Balden
Sayers: Callum Walden and Justin Papps

Creative agency: whiteGREY
Managing Director: Magdalina Triantafyllidis
Strategy: Nomfundo Msomi
Group Account Manager: Anusha Subbeathar
Account Manager: Roxanna Dobraszkiewicz
Executive Creative Director: Joe Hill
Art Director: Izzi McGrath
Editor: Mads Catanese
Creator: Celia Mance
Creative Consultant: Scott Nolan
Integrated Producer: Sean Ascroft

Production Company: Good Oil Films
Director: Tom Campbell
Executive Producer/Partner: Sam Long
Executive producer: Simon Thomas
Producer: Jackie Adler
Cinematographer: Max Walter
Talents: Ned Brewer-Maiga, Othman Alturkistani, Deborah Roach and Emma Myers
Editing facility: Arc Edit – Melbourne
Producer: Winnie O’Neill
Editor: Phoebe Taylor
After Effects: Ben Allen
Sound Design 1: Massive Music
Producer: Georgia Yuncken
V/O: Chloe Hayden
Sound Design 2: Smith and Western
Producer: Dan Higson
Sound Design 3: Risk Studios Melbourne
Producer: Beck Lewis

Production Company: Sedona Productions
Photographer: Nick Dale
Executive Producer: Cinnamon Darvall

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