A new inclusive Australian jobs platform called The Field – built by and for people with disabilities – has launched with a campaign from creative tech agency WPP whiteGREY.

The work is the first to come out of the partnership since whiteGREY was named Field’s creative or record agency earlier this year, following a competitive pitch.

whiteGREY’s mission included leading the creative, strategy and creation of Field’s launch content across TV, digital and social platforms. The campaign begins with social assets, with TV, outdoor and digital assets hitting the market in early 2023.

Magdalina Triantafyllidis, Managing Director of whiteGREY Melbourne, said her team was honored to work and learn from a company that aims to change the lives of people with disabilities seeking employment; plus have the opportunity to work alongside Australian of the Year, Dylan Alcott AM, (who co-founded the company), a person with values, integrity and the pursuit of a more fair at its core.


Triantafyllidis said: “Sometimes in your career an agency goes to work for an organization with a purpose, that’s the work we do for the pitch. The collaborative nature of our client relationship is phenomenal and I can proudly say that whiteGREY has evolved as an organization and has become more aware of the challenges people with disabilities face when seeking employment.

“Diversity and inclusion has always been part of our agency’s DNA, but our commitment to being inclusive feels even more genuine now that we’re working with Dylan and his team. We’re proud to say that whiteGREY will be a customer of the “First on Field” foundation for the field and we are looking forward to welcoming our first team member found through the platform.

Joe Hill, executive creative director of whiteGREY in Melbourne, added: “The creative process has been unique. It has been strongly consultative, with inclusivity at its core. The Field has a nice philosophy of calling and not calling people. People with lived experiences were key decision makers and valuable consultants throughout the process and our creative ideas were largely generated directly from the experiences shared with us.

“We look forward to seeing the work hit the market over the next few months,” Hill concluded.

The Field’s co-founder, Martin Alcott, said: “The passion, energy, diversity and respect for whiteGREY was evident during the pitch process and that’s exactly what drew us to the team. . We look forward to seeing the campaign hit the market and achieving our goal of ensuring the pitch has a positive impact on the Australian jobs market.

“Thank you to Field’s associates and consultants who shared their time, experiences and kindly nudged us, with a special mention to Scott Harris who heavily inspired one of the scripts directly through his lived experience,” concluded Alcott.


The field: including partners and consultants

Ben Pettingill – Senior Consultant

Penelope Bunn – Inclusion Coach

Andrew Negrelli – Partner

Mike Rolls – Partner

Bianca Bassett – Senior Consultant

Joel Emmett – Junior Graphic Designer

Scott Harris – Partner

Rhys Baxter – Customer Service

Lisa Chaffey – Chief of Staff

Kate Naess – Senior Consultant

Rory Douglas – Partner

Ollie Hunter – Partner

Bryce Pac – Partner

Travis Zimmer – Partner

Zander Blanden – Partner

Co-founder and Marketing Director: Martin Alcott

Marketing Manager: Courtney Mahon

Content Delivery Lead: Harriette Balden

Sayers: Callum Walden and Justin Papps

Creative agency: whiteGREY
Managing Director: Magdalina Triantafyllidis
Strategy: Nomfundo Msomi
Group Account Manager: Anusha Subbeathar
Account Manager: Roxanna Dobraszkiewicz
Executive Creative Director: Joe Hill
Art Director: Izzi McGrath

Editor: Mads Catanese
Creator: Celia Mance

Creative Consultant: Scott Nolan
Integrated Producer: Sean Ascroft

Production Company: Good Oil Films

Director: Tom Campbell

Executive Producer/Partner: Sam Long

Executive producer: Simon Thomas

Producer: Jackie Adler
Cinematographer: Max Walter

Talents: Ned Brewer-Maiga, Othman Alturkistani, Deborah Roach and Emma Myers

Editing facility: Arc Edit – Melbourne

Producer: Winnie O’Neill

Editor: Phoebe Taylor

After Effects: Ben Allen

Sound Design 1: Massive Music

Producer: Georgia Yuncken

V/O: Chloe Hayden

Sound Design 2: Smith and Western

Producer: Dan Higson

Sound Design 3: Risk Studios Melbourne

Producer: Beck Lewis

Production Company: Sedona Productions

Photographer: Nick Dale

Executive Producer: Cinnamon Darvall


Australia's new disability-inclusive employment platform, The Field, launched via whiteGREY


Launch of Australia's new Disability Inclusive Employment Platform 'the Field' via whiteGREY - Campaign Briefing

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