Artist and NFT pioneer Kevin McCoy is collaborating with tech producer LG Electronics to showcase his new works on a digital canvas of LG OLED TVs at the Frieze New York 2022 art fair, according to a company press release.

The Digital Canvas explores how technology enables new ways to create and experience art, from traditional and digital art to generative and programmatic art.

McCoy presented his exhibition until May 22. Three works were showcased on LG Transparent OLED digital signage screens and LG OLED evo TVs, which use millions of self-illuminating pixels to deliver the deepest blacks, lifelike colors and infinite contrast ratio.

“Kevin McCoy is an artist who transcends genres and disciplines, and he will be leading the conversation around art and technology at Frieze New York this year,” said Kate Oh, head of home entertainment marketing communications at LG Electronics, in the press release. “LG OLED technology will bring Kevin’s artwork to life in an unprecedented way for show visitors.”

“Collaborating with LG and its cutting-edge self-illuminated OLED technology enhances the integrity of my work and offers viewers a new way to experience art in a way that wouldn’t be possible on conventional screens,” said McCoy. in the press release. “This digital canvas allows my code-based abstract work to physically manifest in space as a tangible canvas in museum-like architecture that steps aside and lets art happen.”

LG has been named a global partner of the Frieze art fair, and this exhibit in New York “exemplifies the company’s commitment to innovation in the arts and supporting artists to push their creative boundaries,” said Oh in the release. “We look forward to continuing our efforts to leverage our cutting-edge technologies to unlock new possibilities in digital art and beyond.”

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