154 years old Lawrenceville, Georgia brand, loved by artists around the world for its wide range of fine art canvas, to continue to thrive as part of MacPherson’s industry-leading product portfolio for creative and imaginative people
SUWANEE, Ga., April 8, 2022 /PRNewswire/ — MacPherson’s, the largest provider of arts and crafts materials and services in North America, announced today that it has acquired the FREDRIX brand of canvas products from Tara Materials. Founded in 1868, FREDRIX is the oldest canvas brand in United States and is one of the top three canvas brands that artists rely on North America. With this acquisition, MacPherson’s now owns two of the top three canvas brands – and distributes the first three (AA Canvas, FREDRIX and Masterpiece Artist Canvas) – to artists through its strong distribution network.
This acquisition follows a series of strategic steps taken by MacPherson’s to achieve the goal of expanding its product portfolio, services and operational capabilities. The addition of FREDRIX further strengthens its ability to provide its customers with the best range of products to meet the growing demand for art and creative supplies around the world. North America.
“FREDRIX is an undisputed pioneer in providing high-end canvases for all types of creative pursuits,” said Dave Schofield, President and CEO, MacPherson’s. “We are extremely excited to add FREDRIX to our portfolio of exclusive, world-class brands, continuing our strategy to provide the industry’s best and widest range of products. We look forward to continuing the brand’s legacy. as a leader in our industry while ensuring that it continues to evolve to meet the demands of our customers – and especially their customers – for decades to come”
Founded in 1868, FREDRIX is America’s oldest manufacturer of canvas products. Today, the company offers dozens of choices in five product families: Pro Series, Artist Series, Creative Series, Roll Canvas, and Stretcher Bars. Throughout its history, FREDRIX has pioneered many advances in canvas manufacturing, including the production of the first Lin Rix canvas in 1872 and 1883 patent for artists’ boards, his investment in automated panel machines in 1985, the launch of the printable canvas in 1995, the co-invention of the watercolor canvas with the Georgia Watercolor Society in 2004, and a patent for his 2015 ‘Clever Canvas Kit Lever’.
“We have greatly enjoyed our stewardship of the FREDRIX brand over the past 51 years and look forward to seeing this renowned brand continue to be part of MacPherson’s impressive product portfolio,” said Michael BenatorCEO, Tara Materials. âTheir unwavering commitment to excellence in brand management, operations and customer service gives us great confidence that this trusted brand and product catalog is in safe hands and will continue to lead in the future.”
The acquisition of FREDRIX by MacPherson was finalized on April 8, 2022ahead of the NAMTA International Art Materials Association Annual Conference and Trade Show in Orlando Florida (April 10-12). There will be a transition period as MacPherson integrates FREDRIX into his organization. The FREDRIX product catalog will soon be available to all MacPherson customers. The terms of the contract are not disclosed.
Founded in 1906, MacPherson’s is the largest provider of art and creative materials and services in North America. Connecting businesses to the creative world is the company’s top priority, through its unrivaled product selection and best-in-class distribution to over 8,000 retailers. The company’s portfolio of more than 50,000 arts and crafts products celebrates premium quality, value and trending brands that appeal to creatives of all skill levels and ages. MacPherson’s provides logistical support, creative expertise and service excellence to independent, regional chain, mass market and e-commerce businesses.
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