Ever since fans coined Monica’s nickname “Goonica,” the legendary R&B singer has been tapping into energy ever since. The alter ego made an impressionable appearance in streetwear label Joe Freshgood’s latest New Balance campaign titled, Performance Art. From the middle finger throw to an over-the-shoulder attitude shot, Goonica balances a bold edge to the playful collection.

Monica poses in pastel for the latest Joe Freshgoods X New Balance campaign

The upcoming bundle is the fourth installment in the JFG and New Balance collaboration. Last month, designer Joe Robinson previewed three Costs sneakers in soft olive, pink and light blue colorways following his pastel clothing assembly revealed earlier this month. Monica stunned Instagram wearing a color block ensemble with an oversized coat and matching pants styled with her light blue runners, and a classic olive velor tracksuit. Alongside the singer, the campaign also features media personality Scottie Beam, actress Storm Reid and artist Jaden Smith. The Performance Art collection includes a wide range of essentials, from everyday graphic tees to ruffle pants, skirts and jackets.

Robinson’s hometown played a special role in this version. The Chicago native raffled off a few pieces from the collection with a philanthropic twist ahead of the full launch. Fans of the brand have gathered at the Every Now & Then founder’s brick-and-mortar store to donate gently used books or art supplies that will go to schools across the city.

While pastels are closely tied to the spring color palette, JFG warms up the tones to fit right into your fall range. The colorful yet understated design has become traditional for streetwear and sportswear brands. Previous collaborator drops include a couple pink, sage, and gray two-tone sneakers for “Inside Voices,” a campfire-worthy brown, blue, and green version under “Outside Clothes,” and an all-red runner as part of the collection. “No Emotions Are Emotions”. The groundbreaking partnership is supported by New Balance’s all-black creative and production team, The Black Soles, as they redefine what a Costs pair of sneakers looks like. “In part, clothes have been a big part of our culture, influencing the streets and the catwalks,” Robinson said in a statement. “Where we once worked to keep an all-white sneaker clean, free of dirt, scuffs and scuffs. This time we invite color. Persistent positivity and hope.

Monica poses in pastel for the latest Joe Freshgoods X New Balance campaign

The full collection is due out later this month on October 21st, and while sneakerheads await the limited capsule rush, we’ll be admiring Monica in the meantime.


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