Generating sales in a business is certainly a major element challenge for e-commerce sellers, especially those in the MSME segment. But what’s just as difficult, if not more so, is being stuck with a third-party courier service to deliver all the orders, which may even cost them their business. This is where choice and access to information plays an important role in helping sellers make an informed decision.

Yash Jain, a second-time entrepreneur with over seven years of experience in building technology and product marketing, gets it right. Given his background in technology, he decided to introduce a technological shipping channel that would help e-commerce sellers choose an email partner of their choice and ensure the fastest possible delivery to their customers. Such a solution, he hoped, would also bridge the gap between online sellers and the country’s major courier companies.

“I realized that online sellers know the ins and outs of selling products, but the lack of access to technology and reliance on third-party email partners could even cost them their business” , says Yash Jain, founder and CEO of Nimbuspost.

He says shipping is a major challenge that e-commerce players, especially small sellers, face because they are often reliant on a single courier partner. It’s not possible for small sellers with small shipping quantities to approach large shipping partners directly, he says.

“I wanted to build an automation platform that helps online sellers make informed decisions after calculating and comparing shipping rates,” says Yash, the former founder of Nationkart, an e-commerce SaaS product. export oriented.

Thereby, Nimbuspost was founded in 2018 as logistics aggregator software platform it would help MSMEs and even large corporations to streamline their end-to-end logistics operations through shipping (domestic and cross-border), warehousing and fulfillment solutions.

How it works?

For online sellers, finding the right courier partner that offers safe delivery and the best shipping rate in a timely manner is easier said than done.

NimbusPost’s fully integrated platform attempts to solve this problem through API integration. As soon as a seller receives an online order, the details are automatically fetched from the platform and the seller can choose an email partner of their choice, based on recommendations from the platform’s “email recommendation engine” and ensure fastest delivery to customers.

Recommendation engine suggests suitable courier partners for each shipment based on metrics such as PIN maintainability, dispatch rate, courier partner delivery success rate and customer reviews .

To reduce delivery times, the platform’s route planning system helps delivery partners find the most efficient route for delivery by giving information about traffic jams, proximity to drivers, weather conditions roads and ETA.

The company works with 27 courier partners across the country, including Blue dart, Delhivery, XpressbeesDTDC and shadowfax.

The NimbusPost dashboard includes features like a verification system, automated non-delivery report, live shipping, order reservation, post-purchase shipping notifications and performance tracking. The platform also has an AI/ML-enabled fraud detection feature to get rid of fraudulent orders.

The company has built a fully integrated technology solution based on WhatsApp to meet the demands of sellers.

The automated platform reduces manual errors and time-consuming tasks and significantly streamlines operations, Yash says.

The startup is working with the governments of Haryana, Delhi and UP to facilitate import and export transactions for MSMEs.

“By working with government organizations, we aim to be heard at the local level, as we facilitate simplified shipping for small traders. We have the opportunity to be innovative while providing ease of logistics for vendors who lack technology-focused facilities,” says Yash.

NimbusPost also offers sellers small thermal printers so they can connect to cell phones and print shipping labels.

The company has approximately 540 warehouses in Tier I and Tier II cities and approximately 30 warehouses in international markets allowing customers to store their inventory and thereby save transportation costs and reduce lead times. Delivery. Its average storage capacity in the domestic market is 3.50,000 units and 1.50,000 units in the international market. Services include inbound storage, outbound storage, labeling and warehouse management system.

NimbusPost’s domestic shipping services cost between Rs 21 and Rs 26 for 500 grams. International shipping costs start at Rs 215 for 50 grams. Warehouse storage is priced at Rs 4 per to Rs 15 per unit.

Growth story

The startup recorded revenue of Rs 23 crore in FY21 and Rs 55 crore in FY22. It supported 96 lakh deliveries and quadrupled in FY22.

Currently, the company serves over 60,000 customers, including SMBs, large enterprises, and D2C players. It has served brands such as Indian Oil, Meena Bazaar, Sleeping Owl Cafeand Buy clues. It records 2 million transactions on its platform every day.

The company’s main sales base mainly deals with FMCG, catering, apparel and household appliances.

NimbusPost shares 80%-85% of revenue with affiliated delivery partners.

The core team of NimbusPost has about 500 members. The company has offices in Bhilai, Noida, Ahmedabad, Pune and Bengaluru. It is also present in Indonesia.

In February 2021, NimbusPost raised $1.5 million in seed funding from XpressBees, an end-to-end logistics company. He has an additional $10 million commitment from XpressBees.

Its main competitor in India is Shiprocket. “Our use of cutting-edge technology gives us an edge over our competitors in the market,” says Yash.

The Indian logistics market was worth $250 billion in 2021 and is expected to reach $380 billion in 2025, growing at a CAGR of 10-12%.

Way forward

The logistics startup predicts 10x growth by FY23. It is looking to expand its footprint in the United States, Australia, Singapore and Southeast Asia. It also aims to launch services such as a fully integrated SaaS platform for end-to-end D2C requirements, hyperlocal shipping and cross-border services and hire more than 1,000 technology and logistics experts from here. the end of fiscal year 22.

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