It’s Friday, April 8, and Pinterest is taking action to combat climate misinformation.

Thanks to a policy change from a major digital platform, climate deniers now have one less outlet where they can post misinformation about global warming.

Pinterest, a social media service that allows users to save and share images, announced new community guidelines on Wednesday designed to combat the spread of climate misinformation on its website. The guidelines, which apply to ads as well as user-created posts, allow Pinterest to remove content that denies that climate change is happening or that humans are causing it. The company will also remove content intended to discredit climate scientists, as well as misleading content about climate-related natural disasters.

“Pinterest believes in cultivating a trustworthy and truthful space for those who use our platform,” Sarah Bromma, head of company policy, said in a statement.

This decision stands in stark contrast to positions taken by other social media platforms. Facebook, for example, has a policy of flagging some misleading posts with “informational tags” and directing readers to a climate science clearinghouse – but recent independent analysis has shown that Facebook hasn’t. captured and tagged only about half of popular articles with climate misinformation. Twitter has also taken steps to direct users to authoritative climate information, rather than removing misleading posts.

Pinterest’s more proactive policy builds on previous efforts to weed out harmful online content. Since 2016, the platform has implemented restrictions for anti-vaccination misinformation, ads showing culturally appropriate costumes, political ads, and weight loss ads.

Michael Khoo, co-chair of climate misinformation for nonprofit Friends of the Earth, applauded Pinterest for showing “great leadership” and pledged to push for more aggressive action. from other companies. “Climate misinformation on digital platforms is a serious threat to the public support needed to solve the climate crisis,” he said in a statement. “[W]We will continue to press all platforms to be transparent and accountable for their actions. »

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