Snapdeal has announced the launch of beauty brand Miyuki on its platform. The beauty brand is introduced as part of Snapdeal’s “Power Brands” program, and Miyukki offers a makeup line inspired by Korean beauty.

Much has been said about the growing popularity of Korean culture across the world, especially in India. With this popularity, Korean beauty trends and makeup products have also attracted a lot of attention among users.

Korean makeup is based on the principle of “less is more”. Launching first with lipsticks, Miyuki offers a range enriched with Argan oil and will come in eight shades such as peach pink, taupe, mulled wine

Coral, exotic red and more, which blend perfectly with Indian makeup aesthetics. Miyuki lipsticks arrive at a uniform priced at Rs 399 and the brand will soon expand to include other makeup products like foundation, highlighters, eyeliner and eyebrow pencils.

Saurabh Bansal, Snapdeal Limited’s Merchandising Director commented on the announcement and said, “Customers are very aware of the latest trends in beauty and personal care products. Value-conscious consumers are looking for products that are fashionable, of good quality and priced to suit their comfort of consumption. The Miyuki range of products from Snapdeal sellers meets this demand for top quality, trendy and innovative products at a fair price.

Under its “Power Brands” program, Snapdeal has so far built more than 13 brands in popular categories such as apparel, fashion accessories, footwear, home and kitchen, health and wellness. -being, personal care, etc. Trademarks are owned by Snapdeal and licensed to third-party, quality-focused vendors/vendors who own and control inventory.


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