As the warmest spring months dawn, pastel-hued fashion, jewelry and accessories are front and center in the myriad of online and in-person retail destinations. While “Millennial Pink” made its dynamic mark years ago, upbeat sherbet and candy-color influenced tones like baby blue, lavender, lime, lemon, cotton candy pink and peach have now become the go-to shades for “dopamine dressing.”

In September on the spring men’s and women’s fashion shows, brands such as Ami, Fendi, Batsheva, Collina Strada, Jil Sander, Alaïa, Gucci, Blumarine, Jonathan Simkhai, Bottega Veneta and many others sent messages of optimism via candy-colored shades. As these looks make their way to stores, so do the pastel-toned looks in the contemporary market.

Brands such as Scotch & Soda, Jocelyn, Staud, Roxanne Assoulin bijoux and Rixo offer multicolored styles for customers looking to make a bold statement with the trend, while ready-to-wear and accessories labels like Gauge81, PT-01, Shinola, Linda Farrow Stadium Goods, Daily Paper, Bea Bongiasca and Sandro launched monochromatic garments to pair with everyday outfits. Plus, up-and-coming denim brand Still Here, which opens its first cafe and retail destination in New York on Thursday, is pushing for pops of color in the wardrobe with its hand-painted pastel striped jeans.

Across the market trending buy now, springtime pastel evokes feelings of childhood nostalgia, while simultaneously sending messages of optimism through the comforting yet playful hues. Whether you’re looking to make a bold statement in head-to-toe pastel fashion or looking for a cheerful style with pops of color, the spring season offers plenty of pastel hues across ready-to-wear, jewelry and accessories.


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