Isabelle Boemeke’s TikTok videos often take a surprising turn. The model starts out with makeup tutorials and fitness routines, but when she opens her fridge to show off what she’s eating, she changes the subject. “A pellet of uranium, about the size of a gummy bear,” she tells more than 25,000 subscribers, “has as much energy as 149 gallons of oil.”
The 32-year-old Brazilian is a self-proclaimed nuclear power influencer, posting online as Isodope (a pun on the chemical term isotope). After first learning about the benefits of nuclear energy from a tweet by American planetary scientist Carolyn Porco, Boemeke spent years reading scientific texts and connecting with experts in the field to expand his knowledge.
The word nuclear is often associated with disasters – Fukushima, Chernobyl, Three Mile Island – but its message is that, properly managed and monitored, it is a vital source of energy to lead the world away from fossil fuels. “When it comes to nuclear energy, the world has been sold as a bad meme,” Boemeke said at a recent TED talk. “An obsolete.”