Trans Union

Partnership enables premium advertisers to leverage consumer data insights, machine learning and custom audience building for planning and measurement

CHICAGO, Aug. 17, 2022 (GLOBE NEWSWIRE) — TransUnion (NYSE: TRU) today announced a collaboration with Canvas Worldwide, the world’s second-largest independent media agency. This collaboration will enable Canvas customers to leverage TransUnion’s strong consumer insight, rooted in offline data, machine learning and automation. As a result, it will simplify and drive smarter audience planning, enable custom audience creation, and optimize measurement for some of the world’s largest advertisers.

The new partnership opens the door to bringing more data-driven advertising solutions to market, leveraging advanced lookalike modeling, custom audience building and omnichannel activation.

TransUnion’s privacy-focused approach to identity and audiences and people-based data delivers a robust picture of people, homes and devices with audience building technology to quickly and easily discover exclusive consumer attributes and segments. Data-driven consumer insights can enable audience personalization to better match context, marketing channel, and stage of the customer journey, enabling multiple agency use cases.

Together, Canvas and TransUnion now make it possible to deliver more relevant, better-aligned messages throughout the customer journey, improving the overall experience across all marketing channels.

“This appropriate alliance enables TransUnion to champion robust and accurate data solutions and technologies in the marketplace,” said Frans Vermeulen, vice president, strategy and market development, vertical media and entertainment at TransUnion. “Working with Canvas to deliver these solutions to premium advertisers positions TransUnion to continue to strengthen the advertising ecosystem with a three-dimensional view of identity spanning people, homes and devices.”

The combined strength of TransUnion and Canvas improves the accuracy and quantity of the data suite that Canvas customers can leverage, providing a new closed-loop audience management capability, enabling more sophisticated data analysis and powerful audience information.

“As a leading independent agency, we listen to new developments in the world of marketing technology and strive to make these innovations accessible to our clients – rather than modernizing legacy solutions that don’t don’t make sense,” said Greg Johns, Canvas Worldwide. Product manager. “TransUnion’s long history as a steward of consumer data helps provide a portrait of the privacy-conscious consumer that our marketing clients use to create a relevant journey from campaign idea to messaging activation in direct.”

About TransUnion (NYSE: TRU)

TransUnion is a global information and knowledge company that enables confidence in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call it Information for Good.®

A leading presence in more than 30 countries on five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people.

http://www.transunion.com/business

About TruAudience by TransUnion

Powered by a three-dimensional view of people, homes and devices, TruAudience® solutions provide accurate and scalable identity to enable audience targeting and consumer engagement across offline, digital and streaming environments. For more information, visit www.truaudience.com

About Canvas Worldwide

Named Breakthrough Media Agency of the Year 2020 by Adweek, Canvas Worldwide is an independent media agency that provides innovative marketing solutions to brands looking to challenge conventional thinking and instead make their own bold moves. Launched in 2015, the agency has two headquarters in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Named “Most Innovative Media Agency” by Campaign US, Canvas Worldwide serves world-class clients including Hyundai, Kia, Genesis, United Artists Releasing, Starz, McDonald’s and more. The agency’s culture is built around the idea that to achieve something great, you always have to first “challenge the comfortable”. To learn more, visit: www.canvasworldwide.com.

Contact

Dave Blumberg

Trans Union

E-mail

[email protected]

Telephone

312-972-6646

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